CELEMI Desicion Base

Upholding Your Business Focus

PERFORMANCE DEVELOPMENT CONSULTANTS, always on the edge with the latest innovative training solution has established a partnership with CELEMI to bring in the “Power of Learning” method widely applied by the world’s largest corporations into Malaysia to move people and organizations to higher levels of performance.

In The Business Simulation

Six capital-intensive companies are competing for customers in a highly competitive, rapidly changing marketplace. Participants take on the role of the management team – comprised of finance, production, marketing and corporate intelligence. Their challenge is to make the right investments at the right time – and to get the required return. 

Teams manage the strategic, operational and financial variables that will help lover costs and penetrate new markets.  Teams learn to better utilize financial statements and financial rations as planning tools to boost productivity and profitability over a 10 year simulation period.  Working together, they increase their awareness of the complex nature of inter-department financial relationships.  And in the process, they understand what it takes to pull in the same direction- as well as how to bring their new skills and insights into reality.

  • Improved productivity through better teamwork, communication and coordination.

  • Alignment around the “Big Picture” and a deeper level understanding of strategy and tactical initiatives.

  • Better decisions for optimal allocation of limited resources.

  • Increased responsiveness to internal and external customer needs.

  • Heightened business literacy and financial acumen.

CELEMI Apples and Orange

Business Finance For Everyone

Every employee can make a difference on profits and cash flow. If your people start acting and thinking like business owners, they will base their future decisions on sound business thinking. Celemi Apples & Oranges brings financial statements to life through a simple, yet profound model of a company. Participants get to run a fictitious company, facing tough challenges as undergoes a 3-year change from Mediocrity to Excellence.

In The Business Simulation

The company, A&O Inc., is losing market share, faces demands from suppliers and has an increasing number of customers. The company is in desperate need of a new and disciplined financial strategy. Participants will take on the role of the incoming management team to institute the turnaround. 


Participants will learn how monitor cash flow, optimize the utilization of resources and capital, and measure results in the balance sheet and income statement. This knowledge and experience enables your employees to develop sound business sense, which will guide them in future decision making.

  • Read and interpret financial statements

  • Identify critical elements that affect profitability

  • Analyze key performance indicators derived from the balance sheet

  • Explore cause-and-effect relationships governing a company’s financial statements

CELEMI Enterprise

Stay Ahead in A Changing World

It is a major challenge to get your people behind your strategy in a rapidly changing marketplace. In the Celemi Enterprise simulation, teams will have to think strategically and deal with uncertainties. They will have to balance short-term results with long-term value, building and defining a brand which is attractive to their target market segment.

In The Business Simulation

Six companies will compete for customers in the same marketplace, with the customer base divided by types according to the customer segmentation model. Participants will take on the role of the management team – comprised of Marketing & Sales, Development & Services, Planning & Delivery and Finance & Control. The challenge is for participants to define a strategy for the future, and put it into action – FAST.

Teams will manage the entire process of developing a strong brand, from building and upgrading their Value Proposition to maximizing the usage of the Marketing budget, to

Delivering on contracts with excellence and minimum costs before finally measuring the yearly achievement and latest Market Position standing.  Over an 8-year simulation period, participants will intimately explore the factors which influence the Branding & Reputation of a company, and the immense potential impact of a strong brand on the bottom line.

  • Target and sell to preferred customers

  • Met customer demands by developing an attractive and profitable product portfolio

  • Deliver with excellence by getting the most out of people and processes

  • Create strong, sustainable brand value

  • Keep track of financial results and market standing



CELEMI Business Simulation

The Emotionally Intelligent Leader

Coaching and Mentoring

Become A Super Employeee

Budiman : The Virtue and Personality of Impactful People

Stress Proof Your Life a Cognitive Approach

Leading Different Generations

Team Building : Leading 

High-Performing Team